“Why.” A three-letter word.. So simple, yet so impactful. “Have you ever stopped to consider why customers should buy from you and not your competitors?” “What problem are you solving for them and how are you communicating it?” “What value does your offering provide?” “What memorable and engaging experience do you provide with your brand?” These are essential questions every business owner should consider when selling a product or service. If you can’t answer these questions within 15 seconds, chances are “neither can potential customers.” As you now consider your responses to these questions moving forward, also consider exactly how to best communicate your responses in a way that may not only turn a browser into a buyer, but also into a long-term loyal customer.
“What’s your brands why?”