Marketing and Business Consulting

IAM Marketing Agency consults with corporate businesses, retail brands in luxury and fashion, small businesses, start- ups and universities. We work closely with you, to discuss what your business’s goals and objectives are, in order to effectively offer targeted solutions and strategies to address your marketing and business needs that drive results.

 We “strategize in order to monetize your business and income.”

We provide consultancy in idea assessment and feasibility, strategic marketing and data analysis, retail and brand strategy development and positioning, customer experience and engagement, brand storytelling, branding and brand identity, luxury marketing and global marketing strategies. We assist companies in creating strategies and experiential marketing concepts for generational marketing in order to increase sales and engagement.

Idea Assessment & Feasibility Analysis

This is a very important aspect of successful business development that should be conducted for your business concept/idea to best determine marketability in order to decide whether to move forward. While this is highly recommended for all new business ideas, it may also be done with existing businesses which may be struggling to reach their desired goals and want to make changes in order to do so. During this analysis, we help to identify issues you need to address and information you need to research to determine feasibility of your idea that can help keep you from wasting time, money, and frustration which may cause you to make poor decisions that can haunt you later. It may help you to determine if you have a viable business “idea that can be monetized” or if you simply have a nice “hobby.”

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Strategic Marketing and Data Analysis

Analyzing key data about your company in order to help you decide what your next marketing move should be, followed by creating a strategic marketing plan to get you there. 

Retail & Brand Strategy Development and Positioning

A brand is the soul of a company and gives value to your business. Being clear about who you are, what you do and how you do it will help to develop a successful branding strategy that connects with the right audience. Strategy is fundamental to all companies and essential within the industry. It helps to identify your strengths and weaknesses in order to better understand who you are, what you do, how you do it and what makes you different from others in the marketplace.

This is a strategic process in which we help to best create the place that your brand occupies in the minds of the consumer and how it will be distinguishable from the products of the competitors. We help you to clarify your goals and objectives and design a strategy to communicate them in attracting the right audience and create an identity/image of your brand or product within the target customers’ mind.

Customer Experience and Engagement

We help you to understand how to create a better customer experience and engagement with your brand as customers interact on various platforms you may offer.  Providing a high-quality customer experience is an important component in your customer engagement strategy. Customer Engagement is the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty.

Brand Storytelling

Great storytelling works within brand marketing because it allows consumers to get to know a brand’s personality, authenticity, and values. It also helps consumers to make an emotional and personal connection with a brand. IAM would love to help you tell yours or your brand’s story.

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Branding and Brand Identity

Your brand and brand identity are paramount to your business, enabling you to create a unique and memorable representation of your company to your audience to strengthen your relationship with your customers as well as be more competitive within your industry. Our agency will work with your company to figure out what strategies should be implemented to help you carry out your vision of your company’s brand identity across all your marketing.

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Luxury Marketing

We provide business insights into the mind of the affluent consumer.  These insights focus on more specialized needs, desires and aspirations for goods and services which helps the business to understand how to create marketing content and strategies to attract this clientele. A luxury customer service experience is more than just a quality product or service with a high price tag.

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Global Marketing Strategies

We assist you with creating and adjusting the marketing strategies of your company and products to adapt to the conditions of other countries in order to expand your business into markets across the world.